By Graham Simon
Running a successful business is not easy. Statistics show that 50% of new businesses fail within the first five years. Companies wishing to survive in a competitive marketplace have to ask themselves such basic questions as:
- Are the management, organization and financing of the company fit for purpose?
- How can we best market our product or service?
- Has the sales force sampled the product or service and are they sufficiently motivated to go out and sell it?
- How great is the demand for the product or service we are offering?
While a spiritual organization may be very different from a firm, there are many parallels too. Any spiritual organization that seeks to grow through proselytizing can usefully look at itself and ask these same four questions. This approach is particularly pertinent when attempting to discover why the Unification Movement has failed to grow in the West over the past quarter century.
Let us address each question in turn.
Are the management, organization and financing of the movement fit for purpose?
In the U.S. and UK of late, a lot of change has occurred in the management, organization and financing of the FFWPU. In the UK, the FFWPU is constituted as a charity. The trustees of the charity have successfully turned around the finances of the movement over the last five years. Last month, the membership was presented with a detailed proposal, which had been more than nine months in the making, for the restructuring of the UK movement. The proposal sets out a plan for improving both the operational management of the charity and fulfilment of its providential aspirations. However, while all of this is important, it is not essential to the expansion of the Providence, because if any one of us is truly motivated, we are quite at liberty to franchise the “product” that the FFWPU is offering and sell it ourselves. We call the franchise tribal messiahship.